户外用品调整进入尾声，把握优质赛道

下面是小编为大家整理的户外用品调整进入尾声，把握优质赛道,供大家参考。

　目录

　 1.

　国内户外 产 业现 状

　 ............................................................................................................................................................... 4

　1.1

　我国户外运动发展历程

　 ··················································································································································· 4

　1.2

　国内户外用品消费者基本属性

　 ······································································································································· 4

　1.3

　我国户外用品市场进入调整阶段

　···································································································································· 6

　1.4

　小众运动逐渐崭露头角

　 ···················································································································································· 8

　2.

　冰雪户外 产 业的 发 展 机遇

　 .................................................................................................................................................. 9

　2.1

　我国冰雪户外产业概况

　 ··················································································································································· 9

　2.2

　把握 “ 天时 ” ，响应政策

　 ···················································································································································· 9

　2.3

　场地赛事齐头并进，展现 “ 地利

　” 优势

　 ·························································································································· 11

　2.4

　大众参与，贵在 “ 人和 ”

　 ···················································································································································· 14

　3.

　冰雪装备 市 场挑 战 与 机 遇并 存

　 ........................................................................................................................................ 15

　3.1

　高端品牌昂贵，租赁是主要选择

　··································································································································· 15

　3.2

　雪板市场相对固化，本土雪服品牌知名度低

　 ··············································································································· 16

　4.

　国内冰雪 装 备相 关 上 市 公 司

　 ............................................................................................................................................ 17

　4.1

　探路者：国内户外用品领军企业

　··································································································································· 17

　4.2

　三夫户外：户外用品新零售

　 ·········································································································································· 18

　4.3

　安踏体育：多元化品牌构建体育用品航母

　 ··················································································································· 20

　5.

　风险提示

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　图表 目 录

　 图表 1

　我国户外运动发展阶段 ········································································································· 4 图表 2 国内户外用户年龄分布

　·········································································································· 5 图表 3 国内户外用户月收入平均分布

　······························································································ 5 图表 4 我国户外项目青睐度

　·············································································································· 5 图表 5 部分户外用品低、高端价格大致区间（元）

　······································································ 6 图表 6 我国户外核心户外用品市场规模

　·························································································· 6 图表 7 我国户外核心户外用品市场规模

　·························································································· 7 图表 8 中国前十大户外用品品牌市场占有率（%）

　······································································· 7 图表 9 2016.04-2018.03 女性运动方式热度提升 top10

　··································································· 8 图表 10 2016.04-2018.03 女性户外装备消费额同比增速 top5

　······················································· 8 图表 11 冰雪产业链图示

　···················································································································· 9 图表 12 国家出台相关冰雪产业政策

　······························································································ 10 图表 13 全国重要省市地区冰雪产业现状和发展目标

　·································································· 10 图表 14 2008-2018 年我国滑雪场个数与增速

　··············································································· 11 图表 15 2008-2018 年我国滑雪人次与增速

　··················································································· 11 图表 16 2018 年中国滑雪场馆区域分布 ························································································· 12 图表 17 雪季中国举办冰雪类赛事数量

　·························································································· 13 图表 18 2014-2025 年中国冰雪赛事规模及发展空间（亿元）

　··················································· 13 图表 19 2018 年全国各地滑雪人次增速（万人次）

　····································································· 14 图表 20 2018 年全国各地滑雪人次增速（万人次）

　····································································· 14 图表 21 2019 冰雪旅游年龄占比分布 ····························································································· 15 图表 22 滑雪装备参考价格及代表品牌

　·························································································· 15 图表 23 国产雪板品牌 IS CREATIVE

　·································································································· 17 图表 24 探路者主营收入构成

　·········································································································· 18 图表 25 公司近五年年营收（百万元）与增速（%）

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